Blue top color for recycling containers

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Blue is the favorite color for recycle bins, according to this study.

When it comes to choosing the color of new recycling collection containers, sometimes recycling program managers see shades of gray. In a new report ranking 2009’s most popular colors for its Poly-Trux® line of recycling containers, recycling product manufacturer Meese Orbitron Dunne Co., Ashtabula, Ohio, has revealed that Royal Blue tops the list for the second consecutive year, earning approximately 25% of unit sales.

Runners-up light Cadet Blue and Gray each accounted for approximately 15%, while Forest Green accounted for approximately 5% of unit sales. Forest Green’s placement in the top quartile of standard colors for recycling carts outranks its placements for the company’s other product lines, for which the color typically ranks near the bottom.

The popularity of blue may be due to its widespread visual appeal while green’s showing is likely a result of the focus on green issues among recyclers, according to MOD Vice President of Manufacturing and Engineering Mike Dorsey, who analyzes color choice trends. “Psychology studies call blue dependable and superior…but we try not to read too much into this — almost everybody’s favorite color is blue.”

Posted by on Wednesday, March 31st, 2010. Filed under Fresh News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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