First markets for Focus Electric announced
Ford Motor Company has announced first markets that will sell the Focus Electric, Ford’s first all-electric, zero CO2-emissions passenger car.
The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.
The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers’ needs.
Last month, Ford launched a new educational Web site on electric vehicles (http://www.fordvehicles.com/technology/electric/). The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles.
Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.
Instead of a traditional gas engine, the Focus Electric’s motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.
Collaboration between Ford and local authorities
Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.
As part of its electrification outreach, Ford has been conducting the “Charging Into the Future: The Ford Electric Vehicle Tour.” The 14-city tour promotes Ford’s electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.
Ford also will launch five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.